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Monday, January 14, 2013

Health Clinics Set Up Shop in Former Stores

HealthEast Care System’s Grand Avenue clinic in St. Paul looks a lot more like the retail establishments that surround it than the typical institutional clinic once common in the medical industry.

Bathed in earth-tone colors and soft lighting, the waiting room offers patients comfortable seating, walls filled with art and decorative glass dividers. After a visit, patients can enjoy walking around one of St. Paul’s premiere retail neighborhoods.

The clinic, near the southwest corner of Grand and Victoria Street, is part of a trend to offer more attractive clinics and to place them in high-profile shopping areas. The clinic “offers better visibility for us — we’re much more a part of the community than at our former clinic,” said Len Kaiser, director of network development at HealthEast.

“We are trying to be more like retail with all the services we provide and the Grand Avenue location, in particular, has been extremely successful and serves as a model for our new clinics,” Kaiser said.

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