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Wednesday, May 15, 2013

It’s Time for Mobile Marketing… Yesterday

Don’t look now, but mobile-friendly marketing is now de rigueur.
More and more people are accessing the internet through their mobile devices. In fact, Microsoft Tagestimates that mobile access to the internet will overtake desktop access by 2014.
When it comes to social media, an increasing number of people are using their smartphones and tablets to access Facebook, Twitter, and other social networks. According to a report by eMarketer, 46% of those surveyed accessed social networks from their smartphones in 2012, while 16% used their tablets.
Emails are also increasingly consumed in mobile devices. Based on March 2013 statistics, 43% of email is read on a mobile device. We’re seeing the same trend in PR in Your Pajamas: 50% of our subscribers read our emails on their iPhones.
Clearly, mobile marketing is something you can no longer ignore.
But is mobile marketing for everybody?

Read the full story here:

Thursday, May 9, 2013

Construction spending continues to yo-yo

Construction spending in the U.S. seems to be a bit of a roller coaster as of late. After rising in February, spending dropped to $856.7 billion. This is 1.7% below the revised February estimate of $871.2 billion, according to the U.S. Census Bureau.
However, March’s spending is 4.8% above the year-ago estimate of $817.8 billion. 

Read the full story here:

Thursday, May 2, 2013

'Selfish' Singles Design Fantasy Homes

Developers and real estate agents say that spaces built for one are on the rise, with luxury homes for one popping up in major cities around the country. 

View the video on WSJ.