According to “Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends,” a recently released report from market research firm Packaged Facts, the modern American mom is at the center of the new home-based food culture and at the front lines of the movement toward healthy eating.
Each year, moms contribute to spending nearly $200 billion on food purchased for use at home. The report reveals that 13.3 million moms (41 percent) consider their kitchen to be the most important room in their home, while 19.7 million (61 percent) say they enjoy cooking.
A growing number of these moms want to put a new spin on the same old menus, especially with new recipes and food products, and this growing desire has given influence to the internet and social media when it comes to household food purchases.
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