Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users.
So how can you leverage that popularity to expand the reach of your press releases? Try these tactics.
1. Add an Infographic to Your Release, Then Pin It
Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data.
For inspiration, try searching wire service websites like BusinessWire.com or PRNewswire.com using the keyword “infographic.” It turns up examples like these:Kronos, PayAsUGym, Ebates and BackPainRelief.
This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email. Be sure to upload it on Pinterest, then add a hyperlink back to the full release with a short summary and a few keyword hashtags.
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